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The vertical video and mobile hypothesis.Table of Contentsīelow are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: Feel free to grab a subscription from each before we get started. Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.Īuthor’s Note: We’ll be talking a lot about great video marketing tools in this post. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). landscape video, little has been published around the impact of video format on overall video engagement. Since our 2017 research with Animoto comparing square vs. You will see an arrow onscreen indicating the direction of the rotation.There has been much discussion recently on industry-leading publications about the effectiveness of video on social media.įor example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Step 7: Use your thumb and forefinger on the movie preview up top for a rotate gesture. Step 6: Tap to see a series of icons underneath the filmstrip and then tap the Plus sign (+) at the left. Step 5: A video pane appears with your selected movie already highlighted. Step 4: With your original movie at the top of the screen and in the timeline, tap the Plus sign (+) on the left, under the movie preview. Step 1: Launch iMovie for iOS from your App Library. It’s the next-best method besides Photos and may come in handy if you want to do additional editing. This is a longer process for fixing video orientation. Tap the tool until the video rotates to the proper orientation.

Step 4: Tap the Rotate tool located in the top-left corner - it resembles a box with a curved arrow. Step 3: Tap the Crop and straighten tool icon on the toolbar at the bottom. The best phones in 2023: our 11 favorite smartphones you can buy IPhone Flip: what we know about Apple’s first foldable phone

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